Guilt-free snacking Organic puffed brown rice Puffier crunchier & crispier than ever! Safe for school Simple ingredients you can pronounce What do you get when you roll puffed organic brown rice with a handful of other simple ingredients? A craveably crunchy, subtly sweet, and deliciously satisfying snack. That sounds simple, because it is. At friendly grains, friendliness is at the heart of everything we do. It's why we create simple snacks that everyone can enjoy. And crunchy rollers is no different. Free from all the big 9 allergens, we're allergen friendly, on-the-go friendly, craving friendly-everything friendly. Simplify your snacking. Make life friendly.