With Seventh Generation’s EasyDose Ultra-Concentrated Laundry Detergent, you get the right amount of liquid detergent every time. 1 squeeze = 1 load with our EasyDose detergent. Ultra-concentrated gets you 66 loads in a compact 23 fl oz bottle. Small Dose, Big Clean: 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. Our Free & Clear formula is designed for sensitive skin.