Clean with Purpose - Seventh Generation’s Fresh Lavender Laundry Detergent helps you tackle tough stains for when life’s all-too-familiar messes come your way. It’s made without the use of dyes, synthetic fragrances, or optical brighteners, and our fresh lavender scent comes from 100% essential oils and formulated with botanical ingredients for a smell that’s refreshing, not overpowering. This plant-based laundry detergent is a USDA Certified Biobased Product 97%, for clean laundry you can feel good about.